OUR STORY
Local Family-Owned Business
Hello! We are the Raff Family! A family of five with Michigan roots. But our health and wellness journey actually began while we were living in the Pacific Northwest. We had settled in a small mountain town at the base of the Cascades and found ourselves lacking access to healthy food options.
I was pregnant with our daughter and Aaron had recently been diagnosed with a serious autoimmune disease. Eating clean, healthy foods wasn't only something we wanted, it was something our bodies needed. But our town was isolated and access to truly fresh, nourishing foods wasn't an option. So we decided to take a leap of faith and opened an Organic Cold-Pressed Juice Shop and Gluten-Free Eatery with the goal of bringing clean eating to our local community. We were unbelievably blessed by the abundance of support we saw from our small town, and from there our dreams took off.
But as a Michigan native, I missed my midwestern roots; and as our family grew we knew we wanted to be closer to home. We could not be happier with our decision to sell it all and take another leap of faith to start over again -- this time perfecting our craft and offering an expanded menu of fresh and thoughtfully prepared options for those looking to embrace a healthier way of life.
We are in love with Rockford and our small town community! We are beyond grateful and excited for this new opportunity to share what we have learned along our own healthy and wellness journey and to bring access to clean, intentionally crafted, healthy food options to Rockford.
We can't wait to share with you everything we have been working on! We know you -- and your body -- will love it!
With immense gratitude,
The Raff Family
Our Values
Clean Eating
for Every Lifestyle
At The Fresh Fix Kitchen, we’re passionate about clean eating. We believe food should be as pure and wholesome as nature intended, with no artificial additives, preservatives, or unnecessary fillers.
Our menu features a variety of options for every dietary need; whether you’re vegan, gluten-free, keto, or simply looking for a healthy meal, we have something for you!
Every dish is made with fresh, high-quality ingredients and crafted to nourish your body while satisfying your taste buds. With made-from-scratch dressings and truly nutritious options, we’re committed to offering meals that promote healthy living without compromising flavor.
We offer carefully crafted Signature Salads, Bowls and Wraps, and also allow you to completely customize your order -- you can always build it your way -- making this the perfect place for any picky eater.
Clean eating isn’t a trend; it’s a way of life, and we are dedicated to making it easier for you to make that choice every day.
Sustainability & Environmental Responsibility
We take sustainability seriously at The Fresh Fix Kitchen. From our fully compostable packaging to our commitment to using exclusively glass bottles for our Organic cold-pressed juices, every aspect of our business is designed with the planet in mind.
We believe that eating well doesn’t just mean taking care of your body; it means taking care of the environment too. By minimizing waste and opting for eco-friendly solutions, we ensure that every meal you enjoy has a minimal environmental footprint.
Our dedication to sustainability extends beyond packaging—we support local farms by donated our juice pulp for their soil and livestock, and source local ingredients when seasonally possible — making sure that every meal is part of a bigger, global movement toward a cleaner, healthier planet.
Inclusivity & Accessibility
The Fresh Fix Kitchen is not just for health enthusiasts; it’s for everyone. We’re committed to creating a space that’s welcoming to all families and individuals looking to make healthier choices.
Whether you’re a busy parent trying to feed your kids a wholesome meal, a professional on the go, or someone enjoying a meal with friends, we’re here to make healthy eating more accessible.
Our menu is designed to be flexible, affordable, and convenient, so that everyone can enjoy a balanced, nutritious meal, no matter their schedule or dietary preference. We offer vegan, vegetarian, gluten-free, and keto options to ensure everyone feels welcome and included.
Our mission is to make eating healthy easy, fun, and affordable for everyone in the family—because we believe healthy living should be a shared experience.